Email marketing (including all drip marketing campaigns you send through your real estate contact management system) is an important part of your real estate marketing strategy, but you’re worried that fewer and fewer of your emails seem to be reaching your clients. Is this you? As spam and junk mail filters get ever stronger, email […]
It’s 2012. Can you believe it’s here already? What steps do you want to take to improve your business in the New Year? In our last blog post, “I’ve Lost So Many,” we shared the story of Keller Williams agent, Brenda Mullen, who for years went without a consolidated database and proper real estate contact […]
Your database/ real estate contact management system of past clients, hot prospects and business-to-business referral sources is your most valuable business asset. The more clients, real estate leads, and quality contacts in general that you have in your database, the more repeat business and referrals you’re likely to get (assuming, of course, you communicate with those […]
You’ve developed a good relationship with a past client or referral source (and, of course, your real estate CRM played a key role!). You’ve built loyalty with that person, or are confident that you are well on your way. How do you maintain that momentum so that the loyalty you’ve worked so hard to nurture […]
Here’s the scenario. Your brokerage or office provides you with a real estate contact management (CRM) system for free. What a sweet deal, right? Not so fast. If you go this route, you may be setting yourself up for serious headaches and a potential disaster down the road. Here’s why. The first challenge is that […]
The below is a re-blog from an AGBeatarticle that was very recently published. It presents some important information from the National Association of Agents. There are three key takeaways from this data: Exhibit 7-1: Most people find their Agent though a referral or used the agent they worked with previously: 1) You should invest far more money and time keeping […]