Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how Agents can make the most of the relationships they form at the various events, conferences, and parties they attend. Enjoy! I have the good fortune of attending dozens of real estate events […]
The reason your real estate leads search the Internet is to find information, answers, and advice. Will they find what they are looking for on YOUR website? That’s an important question because, if they don’t, they may click away and wind up using someone else’s services. Even if they were referred to you! That’s why […]
Here’s a typical scenario: A past client (who has become loyal to you as a result of your real estate marketing efforts) recommends you to a colleague who is planning on making a move. “Our Agent did a terrific job for us,” he says to his colleague, writing down your contact information on a scrap […]
We’ve compiled a fantastic list of real estate resources below that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business. Make sure you bookmark this page […]
Our last blog post was about how you can use the Email Campaign Reporting feature in your real estate contact management software to identify your hot leads. We promised that today we would talk about what key email marketing terms mean, such as soft bounce, hard bounce, total message opens, unique message opens, and total […]
Did you know that with IXACT Contact’s innovative Email Campaign Reporting feature, you can find out who your hot leads may be? In today’s blog post, we’ll show you how, in under a minute, you can use your real estate contact management software to discover the hot leads in your database. Using Your Real Estate […]