4 Great Alternatives to Real Estate Marketing Postcards


realtor postcard alternatives

Postcards have been a standby keep-in-touch technique for real estate agents for years. They can be an effective way to stay top of mind and generate more repeat and referral real estate business. But have you ever wondered if there is a fresh way to communicate with your contacts? We’ve compiled 4 terrific alternatives to […]

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Real Estate Branding Ideas


real estate marketing

If you’re like the many other real estate professionals we communicate with regularly, you’re responsible for everything from your lead generation to marketing to paperwork and more.  As an entrepreneur you aren’t just part of a brand are your brand and that means balancing a hectic schedule. Realty Times recently published an article on how […]

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Real Estate Email Marketing: Deciphering the Data


Email marketing campaigns are a great way for Agents to stay in touch with their clients. But do you know how your campaigns are performing? More importantly, do you know how to use that data to further enhance the performance of your current efforts? Deciphering the data behind a real estate email marketing campaign isn’t difficult. […]

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What To Do With Email Marketing Lists


real estate email marketing

If you’re wondering what to do with a purchased email list, the answer is don’t use it or upload the email addresses into your real estate contact management system! Purchased email lists are illegal in Canada under the new CASL legislation. In the U.S. it is legal but those who do it quickly realize they’ve […]

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3 Ways to Express Personality in Your Real Estate Email Marketing


real estate success

Today’s blog post is by leading real estate virtual assistant, Pamela Cendejas. Pamela is an IXACT Contact partner and founder of Second Self Virtual Assistance. Enjoy: You can always tell a good author by the descriptive details of their characters.  As you read, the players come alive and you’re able to imagine how they look and […]

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Top 3 Marketing Mistakes Real Estate Agents Make


real estate mistakes

As an Agent, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing. […]

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