The Evolution of Real Estate Lead Generation


Today’s blog post is a video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris says that when you’re starting out your real estate sales career, you need to prospect for business and make cold calls (what he calls “proactive prospecting”) to build up a list of leads and clients. Once […]

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How Real Estate Success Stories Will Help You Win More Clients


Today we’re going to share with you how to use success stories to help turn your real estate leads into clients. We’ll talk about what “success stories” are, below, and how you can properly use them. Remember to capture all of your new leads in your CRM for Agents and assign them to the appropriate […]

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7 Tips for Following Up Effectively After an Event


Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how Agents can make the most of the relationships they form at the various events, conferences, and parties they attend. Enjoy! I have the good fortune of attending dozens of real estate events […]

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4 Key Things Real Estate Leads Look For on Your Website


The reason your real estate leads search the Internet is to find information, answers, and advice. Will they find what they are looking for on YOUR website? That’s an important question because, if they don’t, they may click away and wind up using someone else’s services. Even if they were referred to you! That’s why […]

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Real Estate Sales Best Practice: Do More Than Just Return Calls


I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.” Does that sound like great service to you? Most Agents would think so. Surprisingly, however, leads and clients waiting for a call-back don’t […]

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Using Your Real Estate Contact Management Software to Prioritize Your Leads


Today’s blog post is a fantastic video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris discusses how you can prioritize the leads in your real estate contact management software by putting them into four separate groups: Group A, Group B, Group C, and Group D. While you’re watching the video, […]

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