What is the “80/20 rule”? In real estate marketing, it’s the idea that 80% of outcomes are the result of just 20% of your input. In real estate, this often means that 80% of your business comes from 20% of your leads—typically past clients and referrals. Instead of trying to do it all (and running […]
NC REALTORS® Referral Marketing Webinar Building a successful real estate business isn’t just about listings and transactions—it’s about relationships. The most successful agents know that referrals are the key to long-term success, but generating a steady stream of them takes more than just hoping past clients will spread the word. That’s why attending our NC […]
A common mistake that real estate agents make is “throwing spaghetti at the wall”. That is trying many things once or twice and “seeing what sticks”. Unfortunately, this approach is not only time-consuming, expensive and largely ineffective, it is downright discouraging! Knocking on a few doors, paying for a few billboards and a seat-of-your-pants social […]
Being in such a competitive industry, we always want to be the best, do our best, and prove we are the best. With many tools available to help with these accomplishments, how do you narrow down the choices? While your main priority is to be out in the field relationship building and getting your business […]
The real estate industry is a crowded and competitive space. Having said that, unless you’re carving out a brand new sector, so is every industry. In real estate, the key to success is not about reinventing the wheel but rather figuring out ways to get noticed and be remembered. Here are 5 tips to get […]
The most successful marketing and sales strategies no longer revolve around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with their […]