Why It’s Essential to Build Great Rapport with Other Real Estate Agents


real estate sphere of influence

Do you care what other real estate agents think of you? You should. Your clients and referral sources will often ask other people they meet in the “home industry” for their opinion of you. Your clients will even ask your competition! So it pays to be respected by your peers. Now that doesn’t mean you […]

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[Infographic] Real Estate Marketing: How to Create a Personal Brand


To be a great agent, you need to excel in real estate marketing and personal branding. This informative infographic explains how to build a personal brand – which is absolutely key to getting more referrals and repeat business. A real estate contact management system is so important here because if you’re not properly keeping in […]

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8 Copywriting Tips to Improve Your Real Estate Marketing


realtor CRM

“Marketing copy” is key to your overall real estate marketing plan. It’s the most important element of your website, e-mails, letters, ads, and other sales materials. The words you choose speak to your real estate leads and clients – on your behalf – when you’re not there to do it in person. Copywriting is a […]

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Quiz: What’s Your Email Marketing Aptitude?


realtor email marketing

A good Agent also needs to be a good marketer. And just like using a real estate contact management software, email marketing should be an important component of every agent’s marketing plan. If you’re not sending an e-Newsletter, taking advantage of drip marketing campaigns, or sending out Just Listed/ Just Sold e-Flyers, you’re missing great […]

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Sitting Down With Jennifer Allan-Hagedorn, Author of “Sell With Soul” Part 2


This is part two of our Q&A blog post with Jennifer Allan-Hagedorn. In this series, Jennifer discusses success strategies and why agents need a real estate contact management system. Click here to be directed to the first part of this Q&A series. Jennifer Allan-Hagedorn, a former top producing real estate broker turned author, knows how […]

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How to Make Sure Your Real Estate Marketing Emails Get Read with the New Gmail Inbox


We hope that you’re using your real estate CRM to send out informative real estate marketing emails to your clients and prospects. And if you are, it’s likely that a lot of these people use Gmail. Many professionals, including those in real estate sales, aren’t yet aware that Gmail has made some changes to the […]

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