Email marketing (including all drip marketing campaigns you send through your real estate contact management system) is an important part of your real estate marketing strategy, but you’re worried that fewer and fewer of your emails seem to be reaching your clients. Is this you? As spam and junk mail filters get ever stronger, email […]
Here’s the scenario. Your brokerage or office provides you with a real estate contact management (CRM) system for free. What a sweet deal, right? Not so fast. If you go this route, you may be setting yourself up for serious headaches and a potential disaster down the road. Here’s why. The first challenge is that […]
Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without […]
There are two kinds of feedback you can get from a client — negative and positive. Understandably, most real estate sales professionals prefer the positive kind! That includes praise, raves, thanks, displays of appreciation, testimonials and so forth. Positive feedback teaches you a lot. It confirms that what you’re doing is working, and that you […]
1. NEW “QUICK TASK” LINK IN LEFT PANE AND CONTACT PROFILE. Here’s the scenario: you want to look up a client’s phone number, give her a call, log the conversation, and create your follow-up task. Before today, the first two steps were a snap with the “More Info” and “Log Call” links in the left pane. […]
As an Agent, you have some days – even weeks – that are jam-packed with activities. You’re showing homes to clients, hosting open houses, negotiating deals, following up on real estate leads, getting the paperwork done. You’re busy. With a capital B! So it’s tempting to put some of your real estate contact management activities […]