How often have you turned to the web to read reviews of a trendy restaurant or a hotel you’re considering visiting? If you’re anything like the majority of consumers out there, you read reviews and testimonials pretty regularly, and guess what? Your real estate prospects do too. Social proof is a relatively new term describing […]
Testimonials are a powerful business-building tool. In fact, they’re one of the best credibility indicators in your real estate marketing arsenal. Real estate leads expect you to be biased but they trust that other buyers and sellers will tell it like it is. That’s why testimonials are so powerful; a bunch of great ones on […]
Check out the websites of competing real estate agents in your area. Chances are, there are a few that are impressive and stand out, as a result of a long list of client testimonials. How did these agents get these “raving fans” saying such nice things about their services? Many agents think that testimonials just […]