It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales. That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is […]
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of an Agent to sell their home say they would use an Agent next time. It’s up to you, as a real estate sales professional, […]
Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI). Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances. What makes your SOI such a great referral source? Most of the […]
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral? Of course, all these activities are important because they are directly related to building your business, income and future. […]
Look around you. It’s likely that you’ll see some type of billboard or ad with an Agent’s face on it. But have you noticed that Agents seem to sell themselves in the same way? “I’m the best,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? […]
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression? Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional. The psychology is simple. People believe – for good reason – that […]