Effective Real Estate Marketing: 3 Simple Steps to a Successful Referral Appreciation Program


When you receive a referral from a past client, of course you say, “Thank you.” But is that enough? According to real estate sales experts, the number one reason why people fail to recommend a Agent more than once is that they feel their first referral was not fully appreciated. You need to make sure […]

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Real Estate Marketing Resources: The Ultimate List


Here at IXACT Contact we’ve compiled a list of the best free real estate marketing resources around. Take a look. We hope you find them helpful! Helpful Real Estate Marketing Resources Match Your Real Estate Marketing to Your Skill Set When it Comes to Email Marketing, Are You a Surgeon or a Dump Truck? ME? […]

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Top 3 Real Estate Marketing Ideas to Build Client Loyalty


You’ve developed a good relationship with a past client or referral source (and, of course, your real estate CRM played a key role!). You’ve built loyalty with that person, or are confident that you are well on your way. How do you maintain that momentum so that the loyalty you’ve worked so hard to nurture […]

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How to Follow-up on a FSBO Referral


Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without […]

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2011 Home Seller Profile: 11 Charts on Seller Trends


The below is a re-blog from an AGBeatarticle that was very recently published. It presents some important information from the National Association of Agents. There are three key takeaways from this data: Exhibit 7-1: Most people find their Agent though a referral or used the agent they worked with previously: 1) You should invest far more money and time keeping […]

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Feedback in Real Estate Sales: Why It’s Important


There are two kinds of feedback you can get from a client — negative and positive. Understandably, most real estate sales professionals prefer the positive kind! That includes praise, raves, thanks, displays of appreciation, testimonials and so forth. Positive feedback teaches you a lot. It confirms that what you’re doing is working, and that you […]

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