Make Relationship Calls, Not Sales Calls


Say you get two phone calls in quick succession. The first call is from your investment advisor who is trying to sell you on yet another financial product. The second call is from the contractor who installed your air conditioning system last year and is checking to see if everything is working properly. Are you […]

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The Easiest Way to Get More Real Estate Referrals


There are many ways to generate more referrals in your real estate sales business. However, the easiest way to ensure you get more real estate referrals is to implement a simple technique that most Agents don’t use nearly as often as they should. That’s saying “Thank You.” In fact, a client is five times more […]

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IXACT Contact Launches Video Tutorial Series on Its Real Estate CRM


Check out IXACT Contact’s latest news release:   IXACT Contact Solutions Inc., a leading North American real estate CRM vendor, launches a series of tutorial videos that makes it even easier for prospects and customers to understand the product and how to utilize its various features. With a series of short, easy-to-follow videos, IXACT Contact […]

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Outlook is NOT a Real Estate CRM


So, you’re using Microsoft Outlook. Who needs a real estate CRM when you have Outlook, right? If you feel this way, maybe it’s time to reconsider. Outlook is an email client, first and foremost, not a CRM or true contact management system. Yes it has a calendar, task manager, and notes feature, but it doesn’t […]

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Real Estate Marketing Idea: Throw A Party


When your client moves into a new neighborhood, they’re strangers. They may only know a few, if any, of the other families on the street. So consider throwing your client a housewarming party. These types of events are very effective loyalty building techniques in real estate sales. Here’s what you do: •  Set a date […]

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Real Estate Marketing Statistics for 2011, Shockingly Different Than 2010


The below article by AgentGenius highlights the importance of building and maintaining a referral-based business in today’s economy. With the tough real estate market in the United States, forging strong relationships with your sphere of influenceto generate referrals and repeat business has become more important now than ever. This is how you’ll differentiate yourself from […]

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