This is a re-blog of a post by Judith Aquino of American Express OPEN Forum. It’s a great article that is highly applicable to real estate sales professionals. It’s also in perfect alignment with the IXACT Contact philosophy of relationship-building through adopting a contact management approach. Everyone knows you can’t have a business without customers. […]
Never underestimate the business-building impact of well-written emails and letters that are targeted and personalized. Time and again, they’ll beat out shotgun style email campaigns. According to a great book by Daniel Goleman, entitled, “Social Intelligence: The New Science of Human Relationships,” Goleman uses a social neuroscience approach to explain people’s differing reactions to being […]
Many of you may have seen some of our blog posts on ActiveRain. In fact, we’re quite active in this online community. We were reading through various posts and came across some great ideas for closing gifts. Take a look at what, in our opinion, are the “best of the best” closing gift ideas: Dawn […]
As a real estate sales professional, you’re always looking for ways to bring in new business. Many Agents spend a lot of time and energy hunting for new business and trying to acquire new clients. What many fail to realize is that the real value lies in investing your energy into furthering the existing relationships […]
I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer […]
Jennifer Allan-Hagedorn wrote a blog post before Christmas about reconnecting with your Sphere of Influence – reprinted with permission below. But I think one of the most important points that often gets overlooked is that you don’t HAVE to do this only at Christmas time. In fact, AFTER the holidays may be an even better time […]