A couple of weeks ago, I blogged about the importance of visiting past clients at least once a year, and gave some suggestions for overcoming common obstacles. One of the best comments came from Reg Gupton on ActiveRain, and I thought it was so good I would feature it as its own blog post. So […]
You should personally visit your best past clients at least once a year. This is one of the many things you need to do to be sucessful in real estate sales and make clients loyal to you. However, it can sometimes be awkward or even intimidating, to schedule such a visit. What do you say? What […]
Once you’ve categorized your contacts by Contact Type in your real estate CRM system, you should also assign them to Contact Groups that are relevant to you. Many agents start with two simple groups – their “A list” and their “B list”. Some agents go much further. Perhaps you have met a lot of people […]
Dirk Zeller wrote an excellent article today on how we tend to deal with challenges and discouragement in our lives. What is interesting is is that if you have a good real estate software in place, it’s easy to prevent the negative impact that these discouargements can have on one’s business. The article starts as follows: “We all […]
One of the key ingredients to a successful referral and repeat marketing plan is phoning your past clients at least four times each year. But this doesn’t mean you’re making a sales call. In fact, the biggest mistake many agents make when calling a past client is focusing too much on getting another listing. They […]
If you do the right things in your business, you will steadily attract more and more referrals from past clients and other sources. That’s what referral and repeat marketing is all about. But imagine if there were some simple things you could do – things that take hardly any time at all and cost you […]