A couple of weeks ago I wrote a post that outlined some of things you might want to learn about your contacts over time in order to build deeper and more meaningful relationships. This post generated a lot of questions about exactly HOW one goes about gathering this information. The key is to view this as […]
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales. But what if you’ve lost touch with a client you did business with […]
In my past couple of posts I focused on the importance of effective contact management – the WHY. In my next few posts I’m going to focus on the WHAT. What you need to know, and more importantly, what you need to DO in order to mine the potential income (the “gold”) trapped your contacts […]