The Amazing Impact of Real Estate Thank You Cards


It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales. That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is […]

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What’s The Value of an Agent?


The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of an Agent to sell their home say they would use an Agent next time. It’s up to you, as a real estate sales professional, […]

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Real Estate Contact Management 101: The Most Important Five Minutes of Your Day


What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral? Of course, all these activities are important because they are directly related to building your business, income and future. […]

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Differentiate Your Real Estate Marketing


Look around you. It’s likely that you’ll see some type of billboard or ad with an Agent’s face on it. But have you noticed that Agents seem to sell themselves in the same way? “I’m the best,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? […]

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Real Estate Marketing Idea: Schedule a Homeowner’s Check-Up with Past Clients


We highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database. And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business. One way to […]

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How Many Real Estate Leads Can You Handle?


How many real estate leads can you diligently follow-up on over the course of a week? Five? Ten? Twenty? When it comes to real estate lead management, are more leads always better? You may believe the more the better, but it’s the quality of the real estate leads you call that will have the biggest […]

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