What is The Real Value of a Client?


Many Agents define the value of a client in terms of the transaction. You sell your clients’ house. You buy them into a new home. You collect the commission. But the true value of a client goes well beyond that first deal. If you do the right things, it can, in fact, extend throughout your […]

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Are You Tracking Where Your Real Estate Sales Business is Coming From?


Real estate professional, John Marshall, published this blog post on ActiveRain earlier on in the month and he makes some exceptional points. It’s such a good post that we think it deserves a re-blog. In this post, John mentions that when he looked at where his business was coming from last year, he discovered that the […]

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Avoid This Damaging Real Estate Sales Mistake


In real estate sales, what is the number one reason that Agents fail to generate as much business as they should from their past clients and referral sources? Is it lack of follow-up? Not returning phone calls promptly? A poorly planned client appreciation night? All these, of course, have a negative impact on your results. […]

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Sponsoring A “Home Expert” Seminar


Imagine a room filled with your best clients and prospects that your real estate sales business has ever seen. They listen intently to a presentation by a home expert who provides valuable tips that will help them improve their homes. Everyone is glad they attended. Who will they thank for organizing such a useful event? […]

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Get More Real Estate Referrals, Expand Your Professional Network


As a busy Agent, you work so hard to attract new potential clients into your Referral & Repeat Marketing database but you shouldn’t neglect another great source of real estate referrals: Your professional network. As you may already know, your professional network is that group of professionals in the greater home industry to whom you […]

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Putting Our Best Foot Forward


“If you take action just for the sake of doing it, without expecting a reward, you will find that you enjoy every action that you do. Rewards will come but you will not be attached to the reward. You can even get more than what you would have imagined for yourself without expecting a reward. […]

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