Imagine a room filled with your best clients and prospects that your real estate sales business has ever seen. They listen intently to a presentation by a home expert who provides valuable tips that will help them improve their homes. Everyone is glad they attended. Who will they thank for organizing such a useful event? […]
As a busy Agent, you work so hard to attract new potential clients into your Referral & Repeat Marketing database but you shouldn’t neglect another great source of real estate referrals: Your professional network. As you may already know, your professional network is that group of professionals in the greater home industry to whom you […]
Here’s a typical scenario… A Agent gets what she believes to be a hot prospect. Over the next several weeks she calls and visits. The prospect is friendly enough. In fact, the agent has numerous conversations with him and answers question after question. But as the weeks go by, nothing happens. Finally, the agent realizes, […]
Great post by Jennifer Allan-Hagedorn on a topic many sales people struggle with – including agents. If you want to broaden your SOI it’s critical to understand the right – and wrong – ways to engage with people you meet. As usual, Jennifer puts it SO WELL! Via Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell […]
“What did you do this summer?” a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament. People remember events. That’s why hosting a client appreciation event can be so effective. […]
Testimonials accomplish two important things in real estate sales. First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients. Second, testimonials make all your marketing communications (including all your drip marketing campaigns) and presentations more believable. Let’s face it. Clients expect you to be at least […]