What is the “80/20 rule”? In real estate marketing, it’s the idea that 80% of outcomes are the result of just 20% of your input. In real estate, this often means that 80% of your business comes from 20% of your leads—typically past clients and referrals.
Instead of trying to do it all (and running yourself ragged), focus instead on the most important 20% to see the greatest results. But how do you identify and nurture your 20%?
This is where real estate marketing plays a crucial role, helping you maximize your efforts and focus on high-impact activities.
Here are four ways you can make the 80/20 rule work for your real estate business through real estate marketing:
Follow Up With Warm Leads
First and foremost, following up with warm leads is key to the 80/20 rule. By focusing on leads who have already shown interest in working with you, you can significantly increase your conversion rate. The best way to ensure consistent follow-up is to implement real estate marketing strategies that ensure all new leads are contacted promptly and consistently. This could include automated calls or text messages through a CRM like IXACT Contact to provide relevant information and encourage further engagement.
For instance, you can set up an automated drip campaign that nurtures leads with personalized, relevant content. Additionally, real estate marketing tools help you track every lead interaction, allowing you to easily personalize your follow-ups for the best results. Moreover, for those leads who respond to your initial outreach, personalizing your follow-up will maximize retention.
Get Personal With Clients
Next, it’s not just about leads; it’s about maintaining strong relationships with your existing clients. Dedicating personalized time and attention to your clients fosters trust and loyalty. This could involve scheduling regular check-ins, offering personalized advice and support, or even hosting client appreciation events. Another great way to stay connected is through automated and personalized email marketing campaigns—sending tailored emails with helpful resources, updates, or exclusive offers. By leveraging real estate marketing strategies, you can ensure that your communications remain relevant and timely, without additional effort.
By demonstrating your commitment to their success, you increase the likelihood that they’ll choose to work with you again in the future – and refer their friends, family, and colleagues to you!
Build Your Sphere of Influence
A strong sphere of influence is crucial for long-term business success. Therefore, actively participate in your local community and build a strong social media presence. Attend local events, network with other professionals, and volunteer your time to local causes. On social media, share valuable content, engage with your followers, and position yourself as a thought leader in the real estate industry.
Moreover, automated social media tools, which are a key part of real estate marketing strategies, make it easy to schedule and post content across your platforms, saving you time while keeping your brand active and visible. As a result, by building a strong reputation and expanding your network, you’ll increase your visibility and attract new clients.
Refine Your Growth Strategy With a CRM
To make sure you’re constantly moving in the right direction, you need to assess your growth strategy regularly. This involves tracking key metrics such as lead generation, conversion rates, and customer satisfaction. A robust real estate marketing platform and CRM like IXACT Contact can give you the insights you need to optimize your efforts.
By analyzing your data and fine-tuning your approach, you can ensure that you’re spending your time and energy on activities that drive the most results. Moreover, reporting features in real estate marketing allow you to measure success and adjust your strategy in real-time.
Need Help With Even More Referral Marketing Strategies?
Visit Morris Marketing Group, a key partner of IXACT Contact, to discover expert solutions designed to help you grow your business, boost referrals, and maximize your real estate marketing efforts.
Ready to Take Your Real Estate Business to the Next Level?
In conclusion, the 80/20 rule is a game-changer in real estate, and with the right tools, you can implement it with ease. These real estate marketing strategies and IXACT Contact help you focus on the 20% that drives 80% of your results by automating tasks, nurturing relationships, and providing key insights into your business. Want to learn more about how to take your real estate business to the next level? Contact us today to learn more!