When someone meets you for the first time and asks what you do for a living, what do you say? Simply that you’re Agent? As a real estate agent, it’s important you have a “12 second real estate marketing message”; a brief overview of what you do and what sets you apart. If you don’t, you’re missing a big opportunity to leave a lasting impression of yourself as a real estate expert – someone worth using for their real estate needs or referring to others.
Crafting Your Real Estate Marketing Message
Your marketing message shouldn’t just describe what you do. Instead, it should emphasize how you help your clients. Here are some examples of a good 12 second real estate marketing message:
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“I specialize in helping those new to the city get acquainted to the area and find their perfect home.”
“I help empty nesters and retirees relocate or downsize with the smoothest transition possible.”
“I specialize in helping those in the desirable Moore Park area find their dream home at the right size and price.”
You’ll notice how these statements leave a far more powerful impression than simply saying that you’re an Agent with RE/MAX or Keller Williams, for instance. People likely know many Agents but very rarely will they know what sets them apart from all the others. Your message should be about 10 to 20 words. Practice it so it comes across natural and so you feel comfortable saying it.
Every time you introduce yourself to someone new, be sure to use your marketing message. And when you do get a new real estate lead, be sure to add them in your CRM for Agents and put them on your e-Newsletter distribution list.
How do you introduce yourself to prospects? What separates you from other agents? Please leave a comment below.
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