Your Sphere of Influence (or SOI) is one of your most valuable resources as a real estate professional. Every Agent knows that repeat and referral business are the bread and butter of real estate sales. Maintaining a healthy SOI means more individuals know of your services, use your services and may be referring your services to […]
The National Association of Agents has been releasing their profile of home buyers and sellers for 35 years now. In anticipation for the release of their next profile, let’s take a look at some of the ways real estate has changed – and stayed the same – since the study began in 1981. Reflecting on how […]
Lead generation is a hot topic in the world of real estate. Many agents believe that if they could just get more leads, they would close more sales and make more commissions. The stark reality is that the majority of agents don’t actually have a real estate lead generation problem; they have a lead capitalization […]
Lead generation is a hot topic with real estate agents, and for good reason! Without a steady stream of leads, you risk your business and commissions drying up. That’s why I wanted to share this Inforgraphic from iHomefinder with you. This clever piece reveals 4 important ways to generate real estate leads by using […]
Email marketing remains a primary strategy for real estate agents! As organic reach dwindles on social media, and search engine optimization becomes an endless task, email marketing provides a simple and direct way to stay in contact with your prospects and clients. There’s just one challenge: expanding your contact list! While lead generation pages can […]
Real estate testimonials from your happy clients are a powerful business-building tool. In fact, they’re one of the best credibility indicators in your real estate marketing arsenal. Real estate leads expect you to be biased but they trust that other buyers and sellers will tell it like it is. That’s why testimonials are so powerful; […]